The video personalisations included the customer’s name, hometown, location stayed, accommodation type, nights stayed, and new facilities available. These personalisations gave customers a sense of exclusivity and attention to detail, making them feel appreciated and valued. The result was a highly engaging video that customers loved to watch and share. By using these personalisations, we established an emotional connection with the customers, leaving a lasting impression of their stay.
Personalised videos are a game-changer for businesses. Firstly, they establish a special bond with customers by tailoring content to their behaviours. Secondly, they guarantee increased customer engagement and retention rates by delivering a one-of-a-kind and unforgettable experience. Thirdly, they help businesses gather data on customer preferences and behaviours, which can be used to refine marketing strategies. And lastly, they encourage social media shares, which ultimately leads to higher brand awareness.
The success of Spotify Wrapped is a great example of a personalised video campaign that can be beneficial for businesses. Spotify Wrapped has become an annually celebrated event that provides users with a personalised playlist and statistics about their listening habits and music taste. The event generates huge social media presence and has been credited with increasing Spotify’s user engagement and retention rates. By collecting user data and creating personalised content, such as your top artist, Spotify has created a unique and memorable experience that many people eagerly anticipate.
The Studio Vi team collaborated closely with Kennemer Duincampings to bring the personalised video concept to life. We worked on the initial idea and then moved on to designing and illustrating each personalised element of the video, ensuring that it was in line with the client’s brand guidelines. The next step was animating each element of the video, bringing the project to life. Finally, we worked closely with Storyteq to organise the video for distribution across multiple channels, ensuring it was ready to engage with a large number of customers.
Due to our collective efforts in developing a personalised animated video, it has been nominated for the DDMA EMAS Awards in the “Personalisation” category. Our partnership with Kennemer Duincampings and Storyteq enabled us to flawlessly bring this concept into reality. With meticulous design, illustration, animation, and distribution, we crafted an engaging personalised experience that resonated with our audience. We are thrilled to receive recognition for our hard work and eagerly anticipate the announcement of the award winners at this year’s DDMA (EMAS) awards.
There are numerous examples of successful personalised projects across a variety of industries. For example, we ran a campaign with Felyx, which involved creating personalised videos that highlighted the distance travelled, cities visited, data points, and minutes spent riding for each customer. By utilising customer data, we were able to categorise individuals into their own personalised levels, inspiring them to strive for progression in the following year. Drawing inspiration from this project and harnessing the power of personalised videos, businesses have the potential to create distinctive and memorable experiences for their customers.
In conclusion, personalised videos offer numerous benefits for businesses looking to engage with their customers. By leveraging user data and creating unique and memorable experiences, businesses can increase customer engagement, retention rates and generate excitement around their product. Countless industries have already benefited from personalised videos, and businesses should consider adding them to their marketing strategies.
With Vidar’s broad experience with design and usability, he is responsible for strategising the use of digital design within Studio Vi.
