We will identify the brand identity of your brand by doing multiple workshops together with all the essential stakeholders. The brand identity consists of two parts, the brand foundation and the brand positioning. You will also receive a manifesto of your brand where the positioning comes to life and connects the foundation with the positioning.
The brand foundation is the foundation upon which the brand is built. It focuses on the internal aspects of the organisation and brand. To establish this foundation, it is important to thoroughly analyse your brand. Some questions to consider include:
With this information, we can create a strong brand story that will guide you in all the important steps of building and maintaining a strong brand.
Brand positioning is about creating a specific image in the minds of your target audiences in order to occupy a distinct place in their thoughts. It is a deliberate process that allows the brand to shape the perception of its target groups. It involves differentiating the brand from competitors and establishing a unique position in the market, so that consumers can easily identify and connect with the brand.
With Vidar’s broad experience with design and usability, he is responsible for strategising the use of digital design within Studio Vi.