Kennemerduin Campings is the umbrella organisation of three beautiful and distinctive campsites situated in the Dutch sand dunes. They approached Studio Vi to create an engaging Christmas message for their customers.
Avg engagement time
Every year, around Christmas, Kennemer Duincampings sends a Christmas greeting with a number of highlights of what will be new at the campsites next season. For the end of 2021, Kennemer Duincampings was looking for an innovative way to greet its customers via a unique and engaging Christmas message. Studio Vi helped with the development of a creative and immersive experience for the Christmas greeting of 2021 with a clear connection to the unique landscape and features of each campsite.
Studio Vi created layered illustrations representing each camping. These layers would overlay each other and move at different speeds, providing a 3D & parallax effect. Different elements such as the car and background accommodation were animated in after effects and then exported with Lottie.
This resulted in an immersive and unique Christmas message in which over half of users completed to the end. 25% of users went on to visit one of the 3 campsites from the Christmas campaign.
“Studio Vi is stubborn enough to take original concepts and ideas to a higher level. In addition, they are absolutely open to co-creation, which makes it a pleasure to work with them. And more importantly: the result is creative and effective”